DIAGNOSTIC FOR CEOS

Are you
actually winning?

There's a baseline for great CEO performance. Most CEOs never break it down to assess the moving parts — which means the one or two things quietly softening their impact stay hidden.

15 minutes. 8 areas. Complete clarity.

"You can be performing well overall and still have one or two areas quietly costing you. The Scorecard finds them."

Most CEOs are running on instinct and experience. That works - until it doesn't. The CEO Scorecard gives you a structured, honest picture of exactly where you're leading well and where the gaps are. Not from the outside in. From your own gut.

WHAT IS IT

A 15-minute diagnostic built specifically for CEOs who report to a board.

Not a personality test. Not a 360. Not another leadership framework. The CEO

Scorecard is a straight-talking self-assessment across the eight areas that actually determine CEO performance.

You score yourself. You identify your gaps. You leave with clarity on exactly where to focus your energy to create the biggest impact.

THE 8 AREAS

Where great CEOs are assessed
— and where most have a blind spot.

01 Board Relationship

Trust, mandate clarity, no surprises

02 Strategic Focus

Working on the business, not just in it

03 Executive Team Performance

Leading or just executing your thinking

04 Organisational Alignment

Does the whole org believe in the direction

05 External Intelligence

Market, customers, competitive landscape

06 Commercial & Financial Leadership

Grip on today's performance and tomorrow's model

07 Culture & Psychological Safety

The culture you have, not the one you say you have

08 Personal Leadership Sustainability

Energy, thinking time, the people you go home to

HOW IT WORKS

Simple. Honest. Useful.

1.

Download the workbook

Print it or use it digitally. You'll use it alongside the video to score yourself across all eight areas.

Writing it down matters — it moves a feeling into a fact you can act on.

2.

Watch the diagnostic video

Fifteen minutes. Melissa walks you through each area with a set of statements. Your job is to respond instinctively.
No overthinking. The gut response is the honest one.

3.

Plot your scorecard

Map your scores on the wheel. See your picture clearly. Identify the one or two areas with the biggest gap - and what closing them would actually change.

4.

Decide what to do about it

The workbook walks you through a set of reflection questions to turn your scores into two concrete actions.
Then it's up to you.

THIS IS FOR YOU IF

You're a CEO who reports to a board.

You're performing well - but you want to know if you're leading at the level the role actually demands

You have a nagging sense that something is softening your impact and you can't quite name it

You want an honest, structured stocktake - not another leadership framework or 360

You're ready to be honest with yourself about where the gaps are and what to do about them

CREATED BY

CEOS who have sat in the chair.

Melissa Hamilton

Former global CEO who led 5,000+ people across multiple countries. Now an executive mentor, company director, founder of Brave Feminine Leadership and co-founder of The Brave Group with Kelli Hayes.

Kelli Hayes

Former CEO who led 6,500+ people. Co-founder of The Brave Group and former Syndicate Chair at the CEO Institute, running peer advisory groups for CEOs. Now a company director.

We've sat in the chair. We've reported to boards. We sit on boards. We've made the calls that keep you up at night.

We built The CEO Scorecard because the question we hear most from CEOs isn't about strategy or structure. It's quieter than that. It's: am I actually winning?

This is how you find out.

Find what's
costing you.

Fifteen minutes.